Connect to Church
K-LOVE has the unique opportunity to minister to christians who are already firm in their faith, as well as new believers who may not have much experience with the Church at large. This is where the Connect to Church campaign comes in— connecting new believers with local churches in their area.
The Brief
Create a campaign design that will guide new believers through the church-finding process. Deliverables to include customized Email design and fillable PDF workbook as well as graphics for digital placements.
The Process
We started designing the emails first because there would be some turnaround time for development. These would be based on the layout of the Content Emails, but repurposed for a much more text-heavy content.
The workbook expanded upon the content from the emails, allowing the user to track their progress and reflect on specific aspects of each visit. Knowing how infrequently people print documents these days, we took care to make sure each page was interactive and could be filled out digitally.
First send in the Connect to Church Campaign.
Second send in the Connect to Church Campaign.
Fourth send in the Connect to Church Campaign.
Final send in the Connect to Church Campaign.
A few pages from the K-LOVE Connect to Church digital workbook.